Set top boxes (STBs) in a cable system are configured on a box-by-box basis to facilitate beta and trial testing of new or updated services. STBs are assigned to deployment groups identified by a deployment group identifier. Features configurations including hierarchies of features can be defined individually for different deployment groups. Configuration files for provisioning the STBs are provided by a cable system head end according to the deployment group the STB is assigned to. STBs can be configured at the time they boot and register with the system or in a “hot” manner to avoid rebooting.