A content delivery system headend is provided. The headend includes a Switched Digital Video (SDV) manager for coordinating SDV sessions requested by subscribers over an access network. The headend also includes an input unit such as a server for receiving content to be broadcast during the SDV sessions. Additionally, the headend includes a subscriber control unit for comparing channel change requests received by the SDV manager from subscribers to subscriber-established rules. Tuning information for accessing programming specified in the channel change requests is only supplied if the channel change requests do not conform to any of the subscriber-established rules for blocking the programming.