A method comprising inspecting a traffic flow associated with a device; identifying a requested access within the traffic flow; determining, based on one or more rules, whether the requested access is within a profile associated with a first service available to the device over a wireless network, the profile identifying a network destination, an application on the device, or a content type, a first usage associated with the service being accounted for separately from a second usage associated with a second service available to the device; and if the requested access is within the profile, creating or modifying a record for assisting in accounting for a measure of the first usage to a sponsor entity responsible for at least subsidizing at least a portion of the first usage, wherein determining whether the requested access is within the profile comprises determining whether the requested access is associated with the service.