Provided is a method of supporting a purchase of a game item that may support a portion of a price of the game item so that a user may easily obtain the game item. The game item purchase supporting method may include questioning a user about whether to transmit a purchase support request for the game item, generating purchase support information associated with the user to provide the user with the game item when the purchase support request of the game item is received from the user, and storing the purchase support information to match identification information of the user.