In some examples, aspects of the present disclosure may include techniques to identify a physical location of an item with potentially enhanced precision. In one example, a method includes, receiving an item descriptor that describes one or more physical items. The method also includes receiving a data payload from a peripheral device using short-range wireless communication that includes information usable to locate at least one of the one or more physical items. The further includes selecting physical location data based on the item descriptor and the data payload, wherein the physical location data includes a representation of a physical location of the at least one of the one or more physical items; and outputting the physical location data that is usable to locate the at least one of the one or more physical items.