Invention Grant
- Patent Title: Method and system for scheduling electronic advertising
- Patent Title (中): 电子广告调度方法和系统
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Application No.: US10880183Application Date: 2004-06-28
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Publication No.: US08527346B2Publication Date: 2013-09-03
- Inventor: Michael Bigby , Britton Glasser , Adam Taisch , Andy Atherton , Harry Fung
- Applicant: Michael Bigby , Britton Glasser , Adam Taisch , Andy Atherton , Harry Fung
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Brinks Hofer Gilson & Lione
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.
Public/Granted literature
- US20070174114A1 Method and system for scheduling electronic advertising Public/Granted day:2007-07-26
Information query
