A system, method, and computer-readable medium, is described that provides a probability of deletion (or renewal rate) prediction for a domain name based on a historical model of expired and renewed domain names. Domain name attribute sets are defined using domain attribute/value combinations. These sets are used to classify past expired and renewed domain names into each of the applicable sets where the domain attribute and values match the expired or renewed domain names. The percentage of renewed domain names in a set is used to predict the likelihood that a user will renew a domain name set to expire in a defined window and that matches the attribute/value combinations that make up the domain attribute set. This predicted percentage is used to target domains and deliver marketing offers to the domain contacts.