A vehicle control apparatus is provided with a power generator driven by a torque transmitted between an internal combustion engine and a drive wheel. The vehicle control apparatus executes a torque control that smoothly changes a torque at the drive wheel by changing a torque of the power generator during deceleration of the vehicle. The vehicle control apparatus determines whether a factor restricting the torque of the power generator is in effect during the deceleration of the vehicle, and controls a manner of the torque control to be different between when the restricting factor is in effect and when the restricting factor is not in effect.