A home appliance antenna assembly is integrated into the home appliance and extends from a demand response module or the appliance microprocessor where the module is integrated into the appliance. At least a portion of the antenna is preferably located adjacent an external surface of the home appliance and adapted for radio frequency (RF) communication. If an external demand supply module is wired to the home appliance, a conventional connection cable typically includes a spare wire that is not used and can thereby serve as a long wire antenna. In other appliances where the module is integrated into the appliance, an antenna is incorporated into the appliance in a utilitarian, but aesthetically unobtrusive manner.