The described subject matter relates to an architecture that can dynamically update or set facility variables for adapting cell site (e.g., base station) characteristics in a wireless communication network. In particular, based upon a current configuration or state of facility equipment as well as various operation data, the architecture can determine or infer a reconfiguration of a facility variable that can adjust the configuration or state of the facility equipment. The reconfiguration can be directed to improving efficiency, mitigating errors, and/or more effectively providing services and allocating resources.