Embodiments of the present invention provide a method, system and computer program product for content driven selection of a rendering engine. In an embodiment of the invention, a method for or content driven selection of a rendering engine can include retrieving content for display in a content browser executing in memory by a processor of a host computer, mapping at least one directive embedded in the retrieved content to a target rendering engine, selecting the target rendering engine for rendering the content, and passing the content to the selected target rendering engine. In this regard, in an aspect of the embodiment, multiple directives embedded in the retrieved content can be mapped, each to one of a selection of different target rendering engines, and a most often mapped one of the target rendering engines can be selected for rendering the content.