To provide a disc brake pad for a disc brake equipped with a metal disc rotor, having a friction material that includes a fiber base material, a binder, an abrasive material, and a frictional wear modifier, which effectively minimizes a sticking problem of the friction material and the disc rotor and simultaneously provides effective fading resistance, wear resistance, and formability. The friction material includes the fiber base material, binder, abrasive material, and frictional wear modifier, and friction material has the binder of 4.5-7.0 weight % relative to the gross friction material amount, aralkyl modified phenolic resin of at least 50 weight % relative to the binder amount, inorganic particles of 1-3 weight % as the abrasive material with 6-8 of Moh's hardness and average particle diameter of 10-200 μm. Furthermore, the friction material includes alkali metal titanate and/or alkali earth metal titanate of 20-30 weight %.