An apparatus for customizing a cigarette package is provided, wherein the cigarette package is configured to receive a plurality of as-formed cigarettes therein. Such an apparatus comprises a feeder unit configured to feed one of a plurality of cigarette packages to a register position. An imprinting unit is configured to interact with the cigarette package in the register position so as to imprint at least one of an alphanumeric character and a graphical character thereon. An associated method is also provided.