A system and method of displaying information by an electronic price label which uses thresholds to minimize the number of messages to an electronic price label. The system includes a record for an item associated with the electronic price label which contains the thresholds. The thresholds divide the information into a number of ranges including a first range of information and a second range of information. The system further includes a computer for scheduling messages for transmission to the electronic price label, wherein the computer obtains first information associated with the first range and displayed by the electronic price label, obtains second information which is more recent than the first information, determines whether the first information equals the second information, and if the first information does not equal the second information, obtains the second range, determines whether the first information is within the second range, and sends a message to the electronic price label containing the second information and a command to display the second information instead of the first information if the first information is outside the second range.