A store system includes a reading unit that includes an image acquiring unit and an image output unit, and a sales registration apparatus that includes a similar image detection unit and a sales registration unit. The image acquiring unit acquires an image that is captured by an image capturing unit. The image output unit outputs the acquired image. The similar image detection unit detects an image of a product that is similar to at least a portion of the output image by referencing product management information in which information relating to sales registration of a product and an image of the product are associated for each product. The sales registration unit registers sales of a product based on information relating to the sales registration associated with the image of the detected product.