Apparatus, methods, and systems are disclosed to manage memory in an embedded system. The system registers video applications and video sources with a memory manager. The memory manager in turn provides memory to the video applications and video sources. The system has an input to receive an output from at least one video source. The memory manager receives a frame from the video source and transfers the frame to memory. Once the frame is in memory the video application may work with the frame. All of these operations are conducted with the memory manager actively managing and allocating the memory resources.