The present invention relates to a buffer member, a shock buffering structure of an electronic device, and an electronic device. A buffer member interposed between a wristwatch case and a watch module therein is composed of a viscoelastic body which, when the wristwatch case receives shock, reduces shock to be transmitted to the watch module by changing its shape while converting the kinetic energy to heat energy, and quickly reduces elastic force on the watch module by reducing the conversion of the kinetic energy to elastic energy accompanying the shape change. The viscoelastic body includes a first viscoelastic body section formed to cover the top and side surfaces of the module, a second viscoelastic body section arranged in predetermined portions of the first viscoelastic body section, and a third viscoelastic body section arranged along the inner peripheral edge of the top surface of the first viscoelastic body section.