A set of user-configured testing parameters for a software application under test can be received by a test execution plan generation tool. At least one testing objective for the software application can be defined by user-configurable testing parameters. A test execution plan can be automatically generated utilizing the user-configured testing parameters and a predefined test execution plan data model. The predefined test execution plan data model can include testing metadata representing software testing domain data for a software testing system being used to evaluate the software application under test. The testing metadata can specify details of finite shared resources of a test center shared by all projects under test. The generated test execution plan can detail specific allocation of the finite shared resources dedicated towards at least one phase of testing the software application to satisfy the at least one testing objective for the software application.