Data corresponding to a current activity of a user is formatted for display. A contact list, tags of interest, and visual display mapping preferences associated with the user are received. A real time broadcast of a current activity of the user is received. A tag of interest most relevant to the current activity of the user is selected. Real time broadcasts of current activities of contacts associated with the user are received. Tags of interest most relevant to the current activities of the contacts are selected. The tag of interest selected most relevant to the current activity of the user is compared with the tags of interest selected most relevant to the current activities of the contacts. Data corresponding to the current activity of the user and the current activities of the contacts is transmitted in a format determined by the visual display mapping preferences associated with the user.