Embodiments discussed in this disclosure provide an integrated provisioning framework that automates the process of provisioning storage resources, end-to-end, for an enterprise storage cloud environment. Such embodiments configure and orchestrate the deployment of a user's workload and, at the same time, provide optimization across a multitude of storage cloud resources. Along these lines, input is received in the form of workload requirements and configuration information for available system resources. Based on the input, a set (at least one) of storage cloud configuration plans is developed that satisfy the workload requirements. A set of scripts is then generated that orchestrate the deployment and configuration of different software and hardware components based on the plans.