A method and apparatus for displaying search results while generating a media campaign from information about available units stored in a central database, including a set of media formats for the available units and associated ancillary information. Selective criteria is entered at a remote computer coupled to the central computer database via a network and web server for a search of the information stored in the database, and a search is generated based upon the selective criteria. Results of the search are displayed at the remote computer, the results constituting matching media format information and associated ancillary information the results displayed according to the associated ancillary information, which preferably constitutes time periods for which the corresponding formats are available. The search results are preferably displayed in a timeline, preferably organized in daily or weekly views.