• Patent Title: Method and apparatus to determine and use audience affinity and aptitude
  • Application No.: US12454464
    Application Date: 2009-05-18
  • Publication No.: US08478599B2
    Publication Date: 2013-07-02
  • Inventor: Donald J. Hejna, Jr.
  • Applicant: Donald J. Hejna, Jr.
  • Applicant Address: US CA Palo Alto
  • Assignee: Enounce, Inc.
  • Current Assignee: Enounce, Inc.
  • Current Assignee Address: US CA Palo Alto
  • Agent Michael B. Einschlag
  • Main IPC: G10L21/00
  • IPC: G10L21/00
Method and apparatus to determine and use audience affinity and aptitude
Abstract:
An embodiment of the present invention is a method of presenting a media work which includes: detecting media work content properties in a portion of the media work; associating a presentation rate of the portion with the detected media work content properties; and presenting the portion at the presentation rate; wherein the media work content properties include one or more of: (a) indicia of a number of syllables in utterances; (b) indicia of a number of letters in a word; (c) indicia of the complexity of grammatical structures in portions of the media work; (d) indicia of arrival rate of newly presented objects; (e) indicia of temporal proximity of between events in portions of the media work or (f) indicia of number of phonemes per unit of time in portions of the media work.
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