Various embodiments of the present disclosure describe techniques for intelligent SMS/MMS routing. In some example embodiments of the present disclosure information indicative of the location of a mobile device can be used by a service provider to determine where to route an incoming SMS/MMS message. In the same, and other embodiments different information can be used to determine where to route incoming SMS/MMS messages such as the electronic address of the originator of the message, and/or whether the mobile device the message is addressed to is in communication with local devices.