An imaging apparatus includes an imaging unit configured to capture a subject image to generate image data, a first display unit configured to display the image data generated by the imaging unit and to be capable of taking a reference position and a position different from the reference position, a proximity sensor configured to sense proximity of an object to the first display unit, a position sensor configured to sense whether the first display unit is at the reference position, a second display unit configured to display the image data generated by the imaging unit, and a controller configured to perform control, when the position sensor senses that the first display unit is not at the reference position, to activate the proximity sensor, and to operate the first display unit when the proximity sensor senses proximity of an object, and to operate the second display unit when the proximity sensor does not sense proximity of an object.