Provided is an apparatus and method for reducing power consumption of an electronic product. The apparatus and method reduces unnecessary power consumption by cutting off power for driving a load if a predetermined control condition is satisfied in an electronic product operating for a long time. In the electronic product operating for a long time, power for driving the load is cut off to prevent waste of the power if the predetermined control condition is satisfied, and the load is driven only when the predetermined control condition is not satisfied, thereby efficiently reducing the power consumption of the electronic product.