A cup holder is deployed from a recess in a substantially vertical panel behind a substantially planar fold-down door which is pivotable adjacent to a bottom edge. A substantially planar tray member is slidably mounted to a guide frame to move between a collapsed position and an expanded position at respective distances from the inside surface of the fold-down door. A telescoping holder unit with substantially cylindrical sleeve elements slides from a collapsed state to an expanded state in response to movement of the tray member. A top rim of the holder unit is fixed with respect to a cylindrical sleeve element having a largest diameter and is coupled to the tray member. A bottom plate of the holder unit is coupled to the fold-down door. The holder unit accommodates various beverage containers.