A bi-optical code symbol reading system including a system housing having a vertical housing section with a vertical window and a horizontal housing section with a horizontal window adjacent the vertical scanning window; and a digital video display subsystem, disposed within the vertical section of the system housing, and supporting the display of digital images in substantially the same plane as the vertical window during system operation. The digital images displayed by digital video display subsystem can be video images captured by an integrated digital imaging code symbol reading subsystem, to assist the operator in aligning code symbols during scanning operations. The digital images can also be product and price information captured during product scanning operations.