A tray is provided for orienting and conveying items having a longitudinal axis, a tip, an opposite head, and a head-up and a head-down orientation, the tray conveying the items in a direction of travel and including a series of connected, function-oriented static regions configured for orienting the item from a random orientation to a desired tip-down orientation, at least one of the regions being inclined for facilitating movement of the item through the regions, the regions being configured such that proper orientation of the item is achieved without operator contact.