General health and wellness management techniques and devices are configured for use with a data-capable personal worn or carried device. In one embodiment, a method receiving data representing a profile upon which a target score is established based on one or more health-related activities, and acquiring data representing one or more subsets of acquired parameters based on, for example, one or more sensors disposed in a wearable computing device. The method can include determining data representing values for the one or more subsets of the acquired parameters based on reference values for the parameters set forth in the profile and calculating at a first processor a score based on data representing the values. The score represents an attained portion of the one or more health-related activities. In some cases, the method includes causing presentation of a representation of the score relative to the target score.