A method, electronic device, computer program product, system and apparatus are provided for sharing a media object and, in particular for sharing the discussions and comments surrounding the media object. A user's device may automatically keep track of one or more comments and discussions surrounding a particular media object by, for example, storing information associated with those comments and discussions in a data source either internal to or external from the electronic device, such that the stored information is somehow linked to the corresponding media object. When the user attempts to transmit the media object (e.g., upload the media object to an online sharing server, transmit the media object to a friend, or the like), the user's device may automatically gather the stored information associated with that media object and then transmit that information along with the media object.