Methods, computer-readable storage media, and systems are provided to facilitate visually distinguishing common attributes of users an electronic communication network or messaging service. In particular, user profile attributes are compared between a first and second user, and similar attributes are visually highlighted by assigning, for example, a distinct font, font size, color, font effect, and/or other visual effect to the user's screen name to designate which attributes are similar. In addition, or alternatively, when the first user views a user profile of the second user, common user attributes are visually highlighted. In one embodiment, the font, font size, color, and/or font effect assigned to the highlighted attribute indicates a degree of similarity of the attribute. Such implementations may allow users to more easily recognize and interact with others that have similar interests and attributes.