A computer-implemented behavior monitoring method is provided. The method includes receiving from a plurality of contributors a plurality of personal value preference indications. Either or both of location information corresponding to a determined location of a user device and communication information corresponding to a determined communication activity of the user device are received. Either or both of the location information and the communication information of the user device are compared with the plurality of personal value preference indications from the plurality of contributors. A behavior rating is determined based on the comparison of the location information and the communication information of the user device with the plurality of personal value preference indications, and the behavior rating is transmitted to a user.