A system and method for implementing an interactive session between a display equipment and a handheld electronic device is provided. The system has a display screen operable to display a data/information, a telecommunication network coupled with a local area network and a world wide web, a smart-IB box capable of sending and receiving a data/information, a system server capable of interpreting the received messages from the Smart-IB and a user's mobile phone. The method involves detecting a request by a mobile phone, initiating a user preferred schedule for pushing a data/information in response to the request, determining the installation of an interactive interface to access the various options available through the menus, receiving and processing the request, sorting the request for a scheduled data/information, relaying and displaying the scheduled data/information in accordance with a preferred schedule.