A method includes receiving a multimedia request message; setting up a multimedia call path to a CS UE according to the multimedia request message; negotiating a media coding mode with the CS UE and negotiating the media coding mode with a peer UE according to the multimedia call path; and setting up a multimedia call between the CS UE and the peer UE after determining the coding mode of the CS UE and the peer UE. In the embodiments of the present invention, the MSC negotiates the coding mode of the CS UE and the peer UE (such as an IMS UE), and sets up a multimedia call between the CS UE and the peer UE, thus overcoming the inability of setting up a multimedia call between the CS UE and the peer UE in the prior art.