Disclosed are apparatus and methods for associating a mobile device with a web service or a user account. A unique code is displayed on the mobile device. The unique code is associated with a user account or web service to be utilized with the mobile device. Instructions for a user to enter the unique code in an authentication process via an authentication portal of a management device are also displayed. After it is determined that a user has performed the authentication process, any user identification, which has been associated with the unique code, is then obtained from the management device. The obtained user identification is then stored for use by the mobile device. After user identification has been obtained and stored, the stored user identification is used for the mobile device to participate in an authentication process for authorizing the mobile device to utilize a web service or user account associated with the user identification. The authentication process is participated in by the mobile device without requiring input from the user during such authentication process.