A system for generating a customized web page is provided. The system comprising an identifier generator and manager (IGM) for generating a plurality of identifiers from data collected respective of usage of information by a user over time and for providing an answer responsive to a query. The query answer is based on the plurality of identifiers. Also provided is an auto-discovery and management unit for determining relevancy to the user of information retrieved from an information source in which the determination is based on answers received from the IGM and a web page generator for generating a web page containing at least a snippet of the relevant information in a designated display area of the generated web page.