A driving support apparatus includes: a driving support controller for starting to execute a driving support control when a support start condition is met; a current position detector; and a driving direction determination unit for successively determining whether there is a possibility of a vehicle turning at an intersection in a direction, to which a blinker turns. The driving support controller sets an enforcement notification state when the driving direction determination unit determines the possibility after the driving support controller starts to execute the driving support control. The driving support control provides to notify information in the enforcement notification state even when the blinker turns off, and ends the enforcement notification state when the driving direction determination unit determines no possibility.