The present invention provides an apparatus for embedding wireless IC tags in an object to be embedded with wireless IC tags. The apparatus for embedding wireless IC tags including: an alignment unit for aligning the wireless IC tags in the same direction by applying a vibrating force to the wireless IC tags; a distribution unit for distributing the wireless IC tags to a plurality of passages; a radio communication unit for performing, through radio communication, data writing and/or reading to/from the wireless IC tags; and a wireless IC tag embedding unit for embedding the wireless IC tags into an object to be embedded with wireless IC tags by applying air pressure to the wireless IC tags.