A system is provided for providing content including one or more interactive components to a wireless device. The system includes a content server configurable to deliver push content to the wireless device, a processor for controlling operation of the server, a communications subsystem for communicating with a communications network, and a memory. The content server includes one or more modules for providing the content to the wireless device, the module(s) being configured to cause the content server to: receive a content file including the content and information about the interactive component(s), the information about each individual interactive component comprising one or more attributes useful in rendering the individual interactive component; process the content file and package the processed content file as a content package for delivery to the wireless device; and send the content package to the wireless device as a push delivery.