The invention concerns a method of controlling a video conference with two or more participants (1, 2, 3, 4), and a video conference server and a computer program product to execute this method. A topic of the video conference is dynamically determined (303, 313). A participant data base comprising associations of one or more of the participants (1, 2, 3, 4) with one or more respective attributes is accessed (304, 314). The determined topic is mapped to one or more of the one or more respective attributes. From the one or more participants (1, 2, 3, 4) associated with the one or more respective attributes one or more participants (1, 2, 3, 4) who are associated with the determined topic according to said mapping are selected (305, 315). One or more of the selected participants (1, 2, 3, 4) are displayed (307, 317) on a screen.