Methods and apparatus to upgrade and control information presented to process plant operators are disclosed. A disclosed example method to control information presented to a process plant operator comprises presenting a first version of a process plant display, presenting a dynamic attention user interface when a selectable element of the first version of the process plant operator display is activated, wherein the dynamic attention user interface is to be used to adjust an importance of information presented in the first version of the process plant display, and presenting a second version of the process plant display based on a variable adjusted via the dynamic attention user interface.