In a system and method for displaying a video and an overlay or tag, an application that runs through a browser on a client is used to send a request from the client to a server over a computer network. In response to the request, at least the following is sent from the server to the client: a first uniform resource locator (URL) corresponding to a location on the network where the video is stored, a second URL corresponding to a location on the network where the overlay or tag is stored, and playlist data. The first and second URLs are associated with different servers on the computer network. The first and second URLs and the playlist data are used at the client to retrieve the video and the overlay or tag, and build a playlist. The client merges the video and the overlay into an integrated media sequence that is played to a user via the browser in accordance with the playlist, and displays the tag. The user is automatically linked to content associated with the overlay or tag when the user clicks on a representation of the overlay or tag displayed on the browser.