A system and method for sharing information on a network-based social platform is provided. An indication is received from a first user to share information on a network-based social platform. The network-based social platform is a platform that allows the first user to communicative couple with at least a second user with whom the first user has a pre-established relationship that is stored in a user profile of the first user at the network-based social platform. The information is information regarding an item offered for sale on a marketplace of the network-based social platform. Profile information of the at least second user is reviewed. A determination of whether to forward the information regarding the item to the at least second user based on the profile information is performed. The information regarding the item based on the determining is then shared based on the determination.