The present invention provides a system, method, and software application for providing a link to an online procurement site from within a supported software application. In one embodiment, when a user starts up a supported software application on a client computer, the client computer sends a request to a server for the Universal Resource Locator (URL) to use in the link. The server, which may be a server associated with a software vendor or the supported client application, determines whether or not the user of the client computer is associated with a business that has a procurement site from which the user can purchase a related application. If the server determines that the user is associated with a business that has a procurement site from which the user can purchase a related software application, then the server provides the client computer with the URL for the procurement site, and the supported client application generates a link to the procurement site.