Computer systems and associated payment models are disclosed for compensating content providers, such as web site operators, that cooperatively provide user access to content. In one embodiment, when a user selects a link provided by an “originator” entity (e.g., on a web site of the originator entity) to access a “target” entity's content (e.g., content displayed on the target entity's web site), the user is charged a small transaction fee, such as 0.1 cents. A portion of this fee is paid to the originator, and a portion is paid to the target. An additional portion may be retained by a service provider that processes the link selection transaction. Embodiments are also disclosed involving different flows of monetary compensation between the user, the originator, the target, and the service provider.