A computer program product and method for sales forecasting and adjusting a sales forecast for an enterprise in a configurable region having one or more clusters of stores. The method includes periodically receiving a sales forecast for an enterprise over a configurable period of time, periodically receiving actual sales information, sales anomalies and anticipated events within the at least one of the clusters of stores over a computer network, determining positive and negative deviations from the anticipated sales of the sales forecast based on the sales information, determining whether one or more trends are occurring or have occurred using a pre-defined mathematical expression based on the sales information, the positive and negative deviations, and the sales anomalies, adjusting the anticipated sales of the sales forecast based on the sales anomalies, the trends and the anticipated events, and outputting the adjusted sales forecast to a user. The sales forecast includes anticipated sales for a plurality of items within at least one of the clusters of stores.