A computing platform (201) of choice can be configured and arranged to access (102 and 103) a first memory (202) that stores attributes which specifically characterize a particular candidate insurance entity and a second memory (203) that stores mappings which relate insurance policy element availability for a plurality of insurance policy elements to various corresponding insurance entity characterizing attributes. The aforementioned attributes, by one approach, correspond to respective end user-configurable dimensions. This platform can then serve (104) as a matching component by automatically using the aforementioned mappings to determine available insurance policy elements for the particular candidate insurance entity as a function of these attributes and then automatically using (105) those available insurance policy elements to configure an insurance policy consistent with these mappings.