Invention Grant
US08391798B2 Apparatus, method, and manufacture for managing scalable and traceable exchanges of content between advertisers and publishers for mobile devices 有权
用于管理用于移动设备的广告商和发布者之间的可扩展和可跟踪的内容交换的装置,方法和制造

  • Patent Title: Apparatus, method, and manufacture for managing scalable and traceable exchanges of content between advertisers and publishers for mobile devices
  • Patent Title (中): 用于管理用于移动设备的广告商和发布者之间的可扩展和可跟踪的内容交换的装置,方法和制造
  • Application No.: US12211730
    Application Date: 2008-09-16
  • Publication No.: US08391798B2
    Publication Date: 2013-03-05
  • Inventor: Krishna Leela PoolaKalyan Kumar Kanuri
  • Applicant: Krishna Leela PoolaKalyan Kumar Kanuri
  • Applicant Address: US CA Sunnyvale
  • Assignee: Yahoo! Inc.
  • Current Assignee: Yahoo! Inc.
  • Current Assignee Address: US CA Sunnyvale
  • Agency: Frommer Lawrence & Haug LLP
  • Agent John W. Branch
  • Main IPC: H04B1/00
  • IPC: H04B1/00
Apparatus, method, and manufacture for managing scalable and traceable exchanges of content between advertisers and publishers for mobile devices
Abstract:
A service exchange is provided. The service exchange receives text messages (such as SMS messages), such as search queries sent by a user to the service exchange, or a text message sent from the user to another user. The service exchange determines service providers most relevant to the user, and provides the information related to the most relevant service providers to the user, including, for each relevant service provider provided to the user, a dynamically assigned, obfuscated phone number for contacting the service provider.
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