The present invention is directed to an in the ear device sized and shaped such that the in the ear device universally and ergonomically fits into the human ear without slipping out and providing the user with a comfortable fit. The in the ear device is secured in the user's ear taking advantage of the natural curvature of the human to provide support and shift the center of gravity from outside the ear to further inside the pinna to prevent the device from slipping out while retaining a high level of comfort.