A method for importing or moving a rights object (RO) is provided, which includes the following steps. A rights issuer (RI) receives a request message of importing or moving an RO to a target device, the request message including key information encapsulated by a public key of the target device; the RI generates the RO according to the request message, the RO including the key information encapsulated by the public key of the target device; and the RI provides the RO for the target device. An RI is also provided. In the present invention, the key information encapsulated by the public key of the target device is provided for the RI, and the real key is hidden from the RI, such that the un-trust RI cannot generate the illegal RO for other devices except the target device, thereby enhancing the security of importing or moving the RO through the RI.